In 2013 I was hired by the president of the Northern California Chapter of American Society of Media Photographers (ASMP) to update their logo and print collateral.
The ASMP has 5 different member groups: professional, emerging, assistant, student and general members. Using a vibrant, energetic color system, I introduced a color system that served to identify the individual groups, and would also combine to form a harmonized palette. The color blocks shown on the edges of all branded pieces symbolize individual members coming together to form a vibrant, colorful community.
Legacy version of logo
Print and web collateral showing new branding color system
Standing banner for exhibition event
Postcard front