Art Direction on logo designs, image selection and editing, color palette, website landing page & information page, mobile home screen, menu, and information screen, brochure & presentation designs.
PROFICIO is Amgen’s program of clinical studies investigating the impact of Evolocumab on cardiovascular disease across multiple patient populations. Inspired by the work of scientific pioneers throughout history, each trial in PROFICIO is named after a revolutionary scientist.
As an art director for DDB Remedy, I produced a new brand identity for this group of clinical studies.
The previously existing identity had an illustrative style overlaid with text, which interfered somewhat with the legibility. The symbols were visually interesting and had connection to to each of the scientists that inspired the names.
The importance of each namesake was reduced to an iconographic, highly recognizable symbol to make it's legibility more immediate. The graphic shapes lent themselves to a cleaner, more organized layout and grid system.
